Do you want to increase your online presence and raise your Search Engine Optimization position through backlinks via guest blogging? Here are 4 variables that may be leading your efforts to fail miserably.
It’s a perfect method discuss your eyesight with new audiences, and to illustrate expertise.
While we’ve had success in this world, we’ve also encountered possibilities who have a problem comprehending the procedure—and that lack of knowledge is setting them up for failure.
— Neil Patel (@neilpatel) May 17, 2017
Good PR and content marketing teams can demonstrate their worth here by conducting careful research and sending the right individuals the right pitches. All these really are those you want to work with, the curators and deep thinkers that have a great sense of timing as well as a solid journalistic clasp of a story.
Here are a couple of the misconceptions which may be killing your odds of a successful guest blogging strategy:
Myth #1: A guest website offers the right chance to showcase your business’s success.
It’s an excellent thought to write about your business when it comes to your experience as an entrepreneur if you’re composing a guest site for another publication. Write about a hiring mistake you made, or partnership — the more fair and legitimate, the better. But publications don’t wish to hear about how awesome your business is, how many prizes you’ve won, or your next merchandise launch. Guest blogging is a bit different from marketing—in most cases, you shouldn’t let your marketing director everywhere near the guest blogs. On the other hand, your marketing director should go anywhere near your search engine optimization either. Otherwise, the editors of the websites you’re soliciting will call you outside for sending an advertorial, rightly —and request that you pay up if you would like to play.
Myth #2: As long as your PR company has the appropriate links, you’re a shoo-in.
Since I’ve worked at both sides of the table as both a journalist and now a principal at an agency that centers around content marketing with a bit of PR and guest blogging in the mixture. Lots of companies have this belief that PR companies have bewitching “ins” with specific journalists or publications. The reality is a lot more complex.
When would I speak to one of their sources or cover their products? If it was something relevant to my coverage places and genuinely interesting. Obviously, there were a few PRs who were different from the rest. They were the complete masters at the form, who just appeared to work with the most advanced companies in existence. They had a magnificent grasp of the kind of sections that would work, and I edited the result. I heard from these people a lot more seldom, but I would stop and listen when I did hear from them. It would be intriguing because I understood. I don’t always have the capacity to write about their story, but I would allow my time to them.
So would I send a guest blog pitch to them, or mention a client to a contact? Sure, if it’s something that dovetails firmly with their coverage area and I truly think they’ll care about it.
Any reputable publication won’t print a piece just because it was sent their way by a PR rep that is specific. They’ll make their very own choices, and evaluate the article on its own values. Great content and PR marketing teams can prove their value here by sending the right pitches to the right folks and conducting careful research. All these really are the people you want to work with, the curators and deep thinkers who possess a powerful journalistic clasp of a story and a great awareness of timing. But that’s where the magic ends—your representative’s Rolodex doesn’t possess the power of Harry Potter.
Myth #3: Your blog post is perfect for some fancy online publication—even though you’ve never read an article on this fancy online publication.
Your buddy simply did a guest site for VentureBeat that got a lot of attention, so you intend to send your article there also. The trouble is, your buddy runs a successful AI company and wrote about fascinating tendencies with self-driving cars—and you run a personal finance site, and wrote about why Vanguard funds are wonderful (which, I’ll confess, they are). There are plenty of outlets for a post on index funds, but the tech website VentureBeat isn’t one of them.
It is crucial to spend some time reading the publication and make sure that what you’re sending them meshes with their demands and want before sending a pitch or completed post. Many websites (VentureBeat comprised) list contributor guidelines for guest blogs on their websites. Take time to examine them carefully, study lots of content on the website, and then write an article with that audience in mind. Should you blindly send out your story to sites without thinking about why they’d want it, you will just get yourself on an editor’s shit list.